San Francisco’s New Favorite Wedding DJ: Second Song Now Serving NorCal with Full Event Services
- Second Song
- 2 days ago
- 16 min read
Big news—Second Song is officially live in San Francisco and ready to turn up the energy across Northern California! From elegant Napa vineyard weddings to scenic Big Sur celebrations, we're bringing our award-winning DJ talent and full-service event production to the most iconic destinations in the state. Whether you're planning a romantic Carmel-by-the-Sea elopement or a luxurious Sonoma reception, Second Song is now your go-to partner for music, lighting, photo booths, and unforgettable entertainment.
As California's most creative and versatile DJ company, we offer far more than just beats. From DJ + Live fusion sets to roaming bands, uplighting, CO2 cannons, interactive photo booths, and more—we're here to elevate every moment, in every region. This expansion means our clients across Napa, Monterey, Santa Cruz, San Luis Obispo, and the Central Coast can now experience Second Song's signature style, flawless execution, and next-level vibes.
Article Summary
Premium Wedding DJ Services Now Available in Napa, Sonoma & Carmel
DJ + Live: The Ultimate Entertainment Experience for NorCal Weddings
Live Music Options from Solo Acts to Full Bands — Even a Roaming Band!
Interactive Photo Booths That Keep the Energy Going All Night
Serving Iconic Locations: Big Sur, Santa Cruz, Monterey & Beyond
Why Second Song Chose San Francisco and Northern California
At Second Song, we've always believed that unforgettable events are built at the intersection of music, creativity, and regional magic—and Northern California delivers on all three. With a vibrant mix of natural beauty, luxury venues, and a clientele that values authenticity as much as aesthetics, expanding into the San Francisco Bay Area and surrounding regions was not just a business decision—it was a creative one.
San Francisco itself offers a unique blend of urban sophistication and laid-back charm, making it one of the most dynamic markets for weddings, private events, and corporate productions. But the magic extends far beyond the city. From the rolling hills of Napa Valley to the sun-drenched vineyards of Sonoma, the dramatic cliffs of Big Sur, and the serene beaches of Santa Cruz, Northern California has become a dream destination for couples seeking unforgettable backdrops and elevated experiences.
So why now? Because the demand for high-caliber, fully integrated DJ and event production services in NorCal has never been stronger. Many couples planning weddings in this region are coming from out of town—L.A., New York, even internationally—and they're looking for a vendor who can handle everything from music to lighting, to photo booths and special effects, all with a level of polish that matches the natural beauty of their venue. That's where Second Song thrives.
We're now offering our full suite of services throughout:
San Francisco and the entire Bay Area
Napa and Sonoma Wine Country
Carmel-by-the-Sea and Monterey Peninsula
Big Sur, Santa Cruz, and the Central Coast
And inland as far as San Luis Obispo
By establishing a permanent presence here, we're making it easier than ever to bring our signature mix of elevated DJ talent, live music, immersive lighting, and next-level production to some of the most iconic event locations in the country. We're also building local partnerships with venues, planners, and vendors to ensure each event is uniquely tailored and flawlessly executed.
Whether you're planning a candlelit vineyard reception in Napa, a forest-side ceremony in Carmel, or a high-energy afterparty on a Big Sur cliffside, Second Song is ready to bring the sound, the energy, and the unforgettable moments.
Premium Wedding DJ Services Now Available in Napa, Sonoma & Carmel
At the heart of everything we do is one essential truth: a great DJ doesn't just play music—they set the tone for the entire celebration. That's why Second Song's expansion into Napa, Sonoma, Carmel, and the greater Northern California region is focused first and foremost on delivering the best DJ experiences couples can find anywhere on the West Coast.
Our wedding DJs are true artists and musical storytellers. Each one is trained to not only mix seamlessly across genres, but to read the room, respond to the energy of the crowd, and elevate every moment—whether it's the emotional walk down the aisle, the champagne-fueled dinner hour, or the all-out dance party that goes deep into the night. From wine country elegance to Carmel-by-the-Sea charm, we tailor each performance to reflect your style, your story, and your vision for the day.
What sets Second Song DJs apart in NorCal?
Custom-curated playlists that blend your taste with crowd-tested bangers
Turntable skills + live remixing to keep things fresh and dynamic
No cheesy emcee energy—just polished, professional, and personable delivery
On-site backups and production coordination to ensure everything runs smooth, even at remote venues
A vibe-driven aesthetic that aligns with luxury venues and modern couples
We've performed at vineyards in St. Helena, coastal venues in Carmel Highlands, and even outdoor estates near Sebastopol—each with their own sound restrictions, technical challenges, and ambiance requirements. Our team is trained to handle all of it, bringing in low-profile setups for intimate moments and festival-style production rigs for larger-than-life celebrations.
What's more, we work closely with planners and venues across the region to design cohesive timelines, provide early sound checks, and even help coordinate transitions between ceremony, cocktail hour, and reception. With Second Song, you're not just booking a DJ—you're booking a partner who cares about the full experience.
If you're planning your wedding in Napa Valley, Sonoma wine country, Carmel-by-the-Sea, or anywhere along the Central Coast, we'd love to show you why a wedding DJ is worth it and why Second Song is quickly becoming the go-to DJ team for unforgettable NorCal weddings.
DJ + Live: The Ultimate Entertainment Experience for NorCal Weddings
If you're looking to truly wow your guests, Second Song's DJ + Live experience is where unforgettable moments are made. This isn't your typical DJ set—it's a high-energy fusion of live instruments and professional mixing, crafted to create a show-stopping vibe that's as visually engaging as it is sonically powerful.
Now available throughout San Francisco, Napa, Sonoma, Carmel, Big Sur, and the Central Coast, DJ + Live is a perfect fit for couples who want a luxury-level production that blends the modern edge of a DJ with the immersive energy of live performance. Imagine a saxophonist riffing over your favorite house track, a percussionist bringing Latin beats to life, or a vocalist jumping in to hype the dance floor during a remix of your favorite throwback.
Why NorCal couples are obsessed with DJ + Live:
Unmatched crowd energy: Live musicians build a natural connection with your guests, raising the vibe instantly.
Customizable configurations: Choose from sax, guitar, drums, vocals, keys, or multiple artists for a full ensemble.
Visually engaging: The mix of instruments, lights, and movement gives the set a live-show feel, perfect for capturing unforgettable content.
Genre versatility: Whether you're into funk, EDM, hip-hop, reggaeton, or soul, DJ + Live elevates any style.
DJ + Live is especially popular in wine country venues and coastal locations where couples want the energy of a band without the logistical challenges or volume restrictions. It's also a standout option for rooftop venues in San Francisco and outdoor receptions in Carmel, where flexibility, style, and sound control are key.
At Second Song, we handle the full coordination—from sourcing the perfect musicians to managing rehearsals, sound checks, and transitions—so you can focus on celebrating. Want a grand entrance with live drums? A surprise saxophone solo during your first dance? We'll make it happen.
And for those planning destination weddings in NorCal, our DJ Live page showcases real events and performance options, making it easy to envision your day with music that moves.
Live Music Options from Solo Acts to Full Bands — Even a Roaming Band!
While DJing is at the core of what we do, live music is a huge part of the Second Song experience—and now couples across Northern California can tap into our expansive network of talent. Whether you're envisioning a soulful acoustic set during your ceremony or a full-blown band that brings down the house, we've got you covered.
Live music in places like Napa Valley, Sonoma, and Carmel-by-the-Sea adds a touch of warmth and authenticity that perfectly matches the natural beauty and elevated aesthetic of the region. We work with some of the best musicians in California to deliver performances that feel organic, immersive, and totally unforgettable.
Our NorCal live music options include:
Solo artists (guitarists, pianists, vocalists) perfect for ceremonies and cocktail hours
Jazz trios and string ensembles for elevated ambiance in venues like vineyards, estates, and gardens
High-energy party bands to keep your dance floor packed
Roaming bands that walk through the crowd, performing unplugged, up-close, and in the moment
Our roaming band is a client favorite—especially for daytime events, after-ceremony transitions, and receptions that flow between indoor and outdoor spaces. Unlike traditional bands that stay onstage, these musicians move through your guests, creating spontaneous, interactive moments that feel completely unique. It's especially popular at venues in Santa Cruz, Monterey, and Big Sur, where guests are spread out across terraces, courtyards, or cliffside views.
Each band or act is hand-picked based on your taste, energy level, and guest demographic. Whether you want something classic and romantic or fresh and festival-like, we'll build a live music experience that fits the vibe perfectly.
And yes—we handle all logistics: sound equipment, lighting, coordination with your planner, and smooth integration with DJ sets. So if you want a harpist for your ceremony, a roaming band for cocktail hour, and DJ + Live for your reception, you can have it all, stress-free, in one seamless flow.
Lighting Design & Special Effects to Elevate Every Moment
Great music sets the mood, but lighting is what transforms a space and brings your event to life visually. In the scenic venues of Napa Valley, Sonoma, Carmel, and the Central Coast, where architecture and landscape are already stunning, our custom lighting designs add that extra layer of magic, whether it's a soft romantic glow, a dramatic spotlight entrance, or a full-on party atmosphere.
At Second Song, we don't just "set up lights"—we create immersive environments. Our production team collaborates with you, your planner, and your venue to design lighting that matches your color palette, venue style, and event flow. Whether you're hosting your ceremony under a redwood canopy in Big Sur or partying inside a historic winery in St. Helena, we'll ensure the ambiance is perfect from start to finish.
Our lighting and special effects services include:
Uplighting that enhances venue architecture and landscapes
String lighting for that perfect Napa vineyard vibe
Dance floor lighting with moving heads, wash lights, and custom effects
Pin spots for floral centerpieces and wedding cakes
Cold sparks and CO2 cannons for dramatic moments (like your grand entrance or final song)
Monogram lighting for personal branding touches on the dance floor or reception wall
Wireless battery-powered options for outdoor and off-grid venues
In places like Santa Cruz and Carmel-by-the-Sea, where many venues are outdoors or surrounded by natural elements, our wireless lighting options provide beautiful ambiance without unsightly cables or power constraints. And for venues with strict sound curfews (like in Monterey or San Luis Obispo), we often pair lighting and silent disco headsets for a late-night party that looks and feels electric—without breaking a single noise ordinance.
All lighting and FX setups are managed in-house by our production team, ensuring everything is installed safely, tested properly, and perfectly synced to your music timeline. The result? A visually stunning, fully immersive experience that guests will talk about for years.
Interactive Photo Booths That Steal the Spotlight and Elevate Your Guest Experience
Forget the old-school backdrop and paper props. Second Song's luxury photo booth experiences are immersive, interactive, and designed to steal the show. Whether you're tying the knot in a Carmel estate, dancing under string lights in Napa, or celebrating oceanside in Santa Cruz, our photo booths bring a curated, high-end vibe that enhances your event's visual identity—and your guests' memories.
In Northern California, where natural landscapes and architectural details shine, your photo booth should do more than just sit in the corner. It should become a hub of energy, creativity, and shareable moments. Our open-air photo booths are sleek, minimal in design, and packed with modern tech that makes snapping a memory as exciting as hitting the dance floor.
Why Our Photo Booths Are the Most Booked Add-On in NorCal:
📸 Studio-Quality Imagery: DSLR cameras, beauty lighting, and pro-grade flash systems make every guest look amazing—no filters needed.
🌿 Aesthetic-First Design: Minimalist, modern booths that blend seamlessly into luxury venues in Napa, Monterey, Big Sur, and Carmel-by-the-Sea.
📱 Instant Sharing: Guests can instantly text, email, or upload their photos, boomerangs, and GIFs to social media with your custom wedding branding.
🔁 Custom Backdrops & Overlays: From branded wedding logos to floral-themed overlays and neon-lit backdrops, we match your design vision perfectly.
🖨️ On-Site Prints: Want physical takeaways? Guests leave with beautifully printed 4x6s or strips to slip into guestbooks or keep as mementos.
🎤 Video Confessionals: Add-on a video guestbook mode, where guests can record messages throughout the night—perfect for laughs, memories, and a next-day highlight reel.
What really sets our booths apart is the integration with your entire event flow. We'll position the booth near your cocktail hour, bring it back online after dinner, or pair it with a late-night silent disco setup for high-energy encore content. For multi-space venues like those in Napa or Sonoma, we can even set up mobile or dual-station booths to cover every key location.
Couples who book our photo booth say it's one of the most talked-about parts of the night—guests return again and again, hyped to try out new poses, pull in new groups, or drop a video message for the couple. It becomes a destination within your event.
And for destination weddings in Big Sur or the Central Coast, our photo booths are fully portable, battery-powered, and managed by an on-site Second Song attendant—so you don't have to lift a finger.
Serving Iconic Locations: Big Sur, Santa Cruz, Monterey & Beyond
Northern California is home to some of the most breathtaking event destinations in the world—and now, Second Song is fully operational across all of them. Whether you're hosting a clifftop ceremony overlooking the Pacific, a vineyard reception in wine country, or a luxe garden party in a coastal estate, our team brings world-class entertainment and production to every setting.
Couples planning weddings or events in places like Big Sur, Monterey, Carmel-by-the-Sea, and Santa Cruz know that the venue is just the beginning. These stunning locations demand equally elevated experiences, and that's exactly what Second Song delivers. From the first notes of your ceremony to the final beats of your afterparty, we design every detail of the soundtrack and atmosphere to complement the natural magic of the setting.
Key Regions We Now Serve:
Big Sur With its dramatic cliffs and misty forest venues, Big Sur is a dreamlike destination—but it also presents unique logistical challenges like remote access, sound restrictions, and weather variability. Our team is equipped with mobile, battery-powered DJ setups, wireless uplighting, and even silent disco options to keep the party going—without breaking a single decibel ordinance.
Santa Cruz Beachside weddings in Santa Cruz are all about good vibes and open air. Our DJ and live music teams bring energy that matches the setting—whether it's acoustic surf-inspired ceremony music or a vibrant DJ + Live afterparty that flows from sunset to starlight.
Monterey & Carmel-by-the-Sea These coastal gems attract couples seeking timeless elegance. For venues in Carmel Highlands or along the Monterey Peninsula, we provide refined DJ services, live musicians, luxury photo booths, and custom lighting designs that elevate classic spaces into unforgettable event environments.
San Luis Obispo & Central Coast Wineries, ranches, and mission-style estates define this region—and we bring the perfect mix of rustic charm and modern tech. Our full-service packages are ideal for couples wanting one vendor who can do it all: DJ, live music, lighting, photo booth, and production.
Whether you're working with a top-tier NorCal planner or DIY'ing your celebration, Second Song offers the tools, talent, and team to make it effortless, elevated, and unforgettable—across every location.
Seamless Event Production: Ceremony, Reception & Afterparty
Your wedding isn't just a party—it's a fully orchestrated experience with multiple emotional beats, settings, and transitions. And in Northern California, where venues often sprawl across vineyards, cliffside lawns, and historic courtyards, you need a team that can flow with the day as beautifully as the music does. That's exactly what Second Song delivers.
From your first song to your final sendoff, we design and manage every technical and creative detail to ensure a flawless guest experience. Our team of DJs, musicians, lighting designers, and tech crew work together behind the scenes, coordinating timing, energy, and ambiance at every stage of your celebration.
💍 Ceremony: Precision, Emotion, and Sound Clarity Whether you're exchanging vows in the redwoods of Big Sur or overlooking the vineyards in Napa, we ensure your ceremony is both intimate and impactful. Our ceremony packages include:
Discreet wireless lav mics for your officiant and vows
Battery-powered sound systems for remote/outdoor locations
Cue-perfect music transitions for processional and recessional moments
Optional live acoustic musicians for added romance
🍾 Cocktail Hour: Setting the Vibe As guests mix, mingle, and sip, our team provides ambient music tailored to your taste—think jazz, acoustic covers, or curated playlists. Want something extra special? Add a roaming band or live saxophone set for an interactive twist.
🎉 Reception: From Dinner to Dance Floor Takeover This is where we shine. Our DJs are known for reading the room and turning it up at just the right time—whether that's building energy during dinner or dropping the perfect beat to get your crowd moving. Combine that with:
Custom lighting scenes for dinner, speeches, and dancing
DJ + Live fusion performances that evolve with the night
Cold spark fountains or CO2 cannons for high-impact moments
🌙 Afterparty: Go Late Without Limits Some venues in NorCal have noise restrictions, but that doesn't mean the party has to stop. We specialize in silent disco setups, late-night DJ transitions, and immersive lighting that keeps guests dancing under the stars (or inside a glowing wine cave) with zero noise complaints.
We also provide complete coordination across your event team—from planners to venues to photographers—so no moment is missed, and no cue is late.
Second Song isn't just entertainment. We are your music, energy, and production partner from first look to last dance.
Why Couples and Planners Trust Second Song in San Francisco
When you're planning a wedding or event in a place as iconic and detail-driven as Northern California, every vendor you choose needs to bring more than just skill—they need to bring trust, consistency, and professionalism. That's why more and more couples and planners are choosing Second Song as their go-to partner for DJ services and full-scale event production in San Francisco, Napa, Carmel, and beyond.
We're not your average DJ company. Our team is made up of career professionals—music lovers, creative producers, and logistics pros—who understand both the art and science of unforgettable events. We've built our reputation by showing up early, reading every room, and staying five steps ahead to anticipate what's needed next.
What sets us apart in the NorCal market?
🔥 Proven Performance From San Francisco rooftops to Carmel wineries, we've delivered seamless entertainment experiences across every kind of venue. Our DJs know how to blend refined style with high energy, whether it's a luxury wine country reception or a fun, funky celebration on the cliffs of Big Sur.
📋 Planner-Approved Process We're known in the industry for being planner-friendly and timeline-aware. We collaborate with top NorCal coordinators to ensure our services sync perfectly with your ceremony, speeches, toasts, and transitions—no awkward delays, no missed cues, no surprises.
💬 Real Reviews, Real Results Clients rave about our ability to bring the party without the pressure. Don't just take our word for it—check out our glowing reviews from couples who trusted us with the most important day of their lives. From music curation to lighting execution, we go beyond expectations.
💡 Creative Meets Technical From intricate DJ + Live sets to complex lighting timelines and audio for multi-location ceremonies, we combine artistic direction with technical mastery. Every beat, every light cue, every transition is planned and executed to perfection.
🌎 Locally Rooted, Nationally Recognized With a new home base in San Francisco, we're building relationships with local venues, vendors, and communities—but we bring the polish and perspective of a team that's been trusted in major markets across the country. That balance is what makes Second Song the smart choice for elevated NorCal events.
When you work with us, you get more than a playlist—you get a team that's passionate, responsive, and 100% committed to creating an experience that's uniquely yours and completely unforgettable.
Book Your Wedding or Event in NorCal with Second Song Today
Whether you're getting married in a vineyard in Napa, throwing a reception in Carmel-by-the-Sea, or planning a blowout celebration in San Francisco, Second Song is now ready to bring our full-service entertainment experience to your doorstep in Northern California.
Our NorCal expansion means no more compromising between creativity and professionalism. You get a team that brings:
Elite DJs who know how to mix for any crowd, any setting
Live music and DJ + Live options that elevate the vibe with unmatched energy
Cinematic lighting and special effects that transform any venue
Sleek photo booths that double as design pieces and entertainment hubs
Seamless production support from ceremony to afterparty
We've worked with couples who are planning from across the country, as well as Bay Area locals who want the very best. No matter where you're from, our goal is to make the planning process easy, fun, and fully customized to your vision.
You don't need five vendors—you need one partner who can do it all. That's Second Song.
We're currently booking events in:
San Francisco & the Bay Area
Napa & Sonoma Wine Country
Carmel, Monterey & Big Sur
Santa Cruz, San Luis Obispo & the Central Coast
Let's make it official. Reach out now through our services page, and let's start building the soundtrack to the best day of your life.
NorCal Wedding & Event DJ FAQ
1. What areas in Northern California does Second Song serve? We now proudly serve the entire San Francisco Bay Area, as well as Napa Valley, Sonoma, Carmel-by-the-Sea, Monterey, Big Sur, Santa Cruz, San Luis Obispo, and the surrounding Central Coast. Whether you're planning a city celebration or a remote cliffside wedding, our team will travel and deliver a seamless experience.
2. Can I book multiple services through Second Song for my NorCal event? Yes! Second Song is a full-service entertainment and production partner. You can bundle DJ services, live musicians, DJ + Live fusion, lighting, photo booth, roaming bands, and special effects like cold sparks or CO2 cannons—all in one streamlined package.
3. Do you work with wedding planners and venues in the San Francisco area? Absolutely. We're already partnering with top-tier planners and venues in San Francisco, Napa, Carmel, and Monterey to ensure our services integrate seamlessly with your timeline and vision. We're also happy to recommend local vendors if you need referrals.
4. What makes Second Song DJs different from other Bay Area DJs? Our DJs are not hobbyists or part-time playlist players. They are curated professionals with deep experience in live mixing, musical storytelling, and luxury events. We avoid clichés, never use pre-made sets, and always craft a vibe that's custom to your event and crowd. Check out our FAQ page for more information.
5. What if my venue has sound restrictions or outdoor limitations? No problem. We're experts in outdoor audio solutions, including battery-powered sound systems, wireless microphones, and even silent disco headsets for late-night celebrations in noise-restricted zones like Big Sur or Santa Cruz.
6. How early should I book Second Song for a wedding in NorCal? We recommend booking 6–12 months in advance, especially during peak seasons (spring to fall). That said, we often accommodate shorter timelines depending on availability—so don't hesitate to reach out and check your date.
7. Can you help with music for winter weddings in Northern California? Absolutely! While NorCal winters can be rainy, they create a cozy, intimate atmosphere perfect for indoor celebrations with the right sound and lighting. Our team is experienced with winter weddings and can help create a warm, inviting ambiance no matter the weather.
8. Do you offer any special packages for sustainable weddings in the Bay Area? Yes, we're committed to eco-friendly practices and can tailor our services for couples focused on sustainability. From energy-efficient lighting to paperless planning processes, we're happy to discuss how we can minimize the environmental footprint of your entertainment.
9. How can couples best prepare to work with Second Song for their NorCal celebration? Check out our guide on the top ways to help your DJ to ensure a smooth planning process. We also recommend reviewing our dance floor starter kit to begin thinking about the music that will create unforgettable moments at your event.
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